Social Media Manager

New York, NY

Summary

The Social Media Manager plays a leading role in the Firm’s global social media function-guiding on strategy, protocols and schedule; ensuring excellence in quality and execution; and liaising with senior leadership and colleagues to impact overall success and messaging. The social media function entails support of firmwide messaging and press releases, business/client wins, awards and accolades, thought leadership, and cultural cornerstones as well as other key business functions, such as: Alumni Relations, DEI, Pro Bono, Professional Development, Recruiting, Social Responsibility and Wellness.
Working closely with the Senior Director of Marketing and Alumni Relations, the Social Media Manager also plays a pivotal role in the Firm’s website content governance, alumni relations communications, global internal magazine and video content efforts.

Primary Responsibilities and/or Essential Functions

• Utilize demonstrated expertise in corporate use of LinkedIn, Instagram, YouTube, Twitter and emerging digital platforms, including with respect to daily posts, advertising capabilities, social listening and follower growth.
• Provide tailored social media guidance to individual partners and senior business services professionals – as well as conduct occasional group trainings – upon request through planned meetings and one-off consultations on best practices on engaging with social media and developing an individual’s personal brand.
• Oversee social media analytics.
• Provide long-form writing/interviewing, content management and project management in support of global internal magazine.
• Support the monthly publication of the Firm’s global Alumni Newsletter, including scripting and editorial review of video content.
• Coordinate content rollout across Firm platforms, being mindful of technical functionality, site organization, and approval and collaborative processes.
• Oversee various and timely content governance audit processes.
• Lead select marketing campaigns across the Marketing/Alumni/Digital Programs teams.
• Manage the Content Strategy Specialist.
• Vendor management, as needed.
• Any additional responsibilities as required by management.

Knowledge, Skills & Abilities

• At least 6+ years of experience in social media and digital marketing; professional services preferred. Video experience a plus.
• Exceptional leadership, communication and organizational skills, with a mindset of pragmatism and proactivity.
• Exceptionally detail-oriented with proven success in a corporate communications role.
• Ability to operate with autonomy, especially with respect to forecasting and future success.
• Strong internal networking and influencing skills.
• A collaborative leader, who will work with a large cross-section across the Firm-legal and business roles across international offices, as well as strategic and operational functions.
• Capable of succeeding in a fast-paced business and corporate communications environment.
• Proven ability to comprehend and distill legal and financial writing.
• This role requires regular on-site presence in the New York office.
• This role has off-hours expectations.

Education/Certifications

• Bachelor’s degree from a four-year college/university in a related field.

*Estimated salary range is $165,000.00-$180,000.00, plus bonus. Compensation decisions within the range are dependent on the facts and circumstances of each case including but not limited to the individual’s skills, experience, and qualifications. 

**Firm offers a competitive compensation package comprised of base pay and discretionary year-end bonus for eligible employees.  Benefits include, but are not limited to medical, dental, vision, disability coverage, life insurance, flexible spending plan and a 401K plan.  Firm also offers generous paid time off and holidays.  All decisions affecting employment at the Firm are made on the basis of qualification, performance and other pertinent work-related factors, and without discrimination against any person on the basis of race, color, sex, age, religion, national origin, disability, marital status, sexual orientation, gender identity or expression, pregnancy, veteran’s status, genetic information or any other legally protected status.

#LI-Hybrid