Senior Marketing Business Development Specialist

New York, NY

Summary

Premier, regional, law firm seeks an experienced Marketing Business Development professional to join their BD & Marketing (“BDM”) Department. This position will focus on the development and execution of targeting marketing business development strategies, initiatives and pursuits to support the firm’s growth objectives across our practices and office locations, with a focus on some of the firm’s key practice areas. This position will report to the firm’s CMBDO and interact with all members of the firm’s BDM team as well as the firm’s attorneys, outside vendors and resources.

Key Responsibilities (including but not limited to):

Resource and Advisor

• Develop in-depth knowledge of and act as firm resource regarding attorney expertise, practice group expertise, client base data, firm experience, industry/trade group organizations, legal, industry and business trends, practice-specific marketing materials, and practice-specific media
• Assist CMBDO with the implementation of BD training programs and projects

BD Research and Analysis

• Prepare company, industry, and market research and provide insightful competitive analyses and reports
• Review and report on internal and external data to identify potential BD opportunities

Writing and Editing

• Draft and update practice descriptions, attorney biographies, and pitch-related content
• Prepare pitches and presentations and assist with RFP responses

Go-to-Market Initiatives

• Takes an active leadership role in scheduling / attending practice group marketing/BD meetings
• Portfolio reviews of clients to understand potential avenues for expansion
• Work with practice leaders and core committees to build practice focused marketing/BD annual tactical plans and budgets
• Working with practice groups and BDM team to execute on marketing / BD tactical plans
• Facilitate the development of a robust client / prospect / referral list for marketing campaigns
• Build, maintain and monitor referral program (list development, tracking, creation and execution of joint programs, etc.)
• Creates and oversees e-mail marketing campaigns, complete with list development and tracking components
• Identify networking events, speaking engagements, key sponsorships, etc.
• Creates and manages all elements of conferences and events working with BD Coordinator including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, etc.

BD Activity and Data Management

• Manage the pitch tracking process, including identifying next steps that align with strategic goals
• Update and maintain data in the firm’s experience database, client/contact lists, pitch and RFP libraries, and other BDM database needs, as necessary
• Facilitate the planning and implementation of the firm’s BD activities 

Liaison

• Develop strong working relationships with key partners in assigned practice areas, in all offices, and with other members of the BDM team and across departments
• Prepare and present updates within the firm on BDM’s contributions to cross-departmental projects
• Participate as an active member of cross-practice and cross-department initiatives

Project Planning, Tracking and Reporting

• Track, advance, and report on the progress of various business development projects and initiatives with a proactive, diplomatic, and motivational approach
• Ad hoc projects or assignments as appropriate

Qualifications and Desired Skills

• Minimum 5+ years of experience in business development, client development, or marketing in a professional services environment
• Extremely strong verbal and written communication skills
• Exceptional attention to detail
• Bachelor’s degree from a 4-year accredited college or university
• Excellent project management skills and organizational ability
• Experience with business research platforms and CRM systems
• High competency with Microsoft Excel, Word, and PowerPoint
• Interpersonal Skills:
• Intellectually curious self-starter
• Outstanding client service orientation and listening skills
• Ability to work independently without direct guidance on recurring assigned tasks
• Ability to multi-task and prioritize projects with little direction
• Strong work ethic and able to work against deadlines
• Comfortable and confident in interacting with firm leadership and attorneys
• Able to represent the department and the firm in a professional and positive manner 

The firm is an equal employment opportunity (EEO) employer. They seek to hire employees based solely on qualifications and abilities. All employees and applicants receive equal employment opportunities without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. 

This position is based in our New York office with a current hybrid schedule of 3 days in-office, 2 days working remotely. This is an exempt position with an expected salary range of $130,000.00-$155,000.00, plus bonus depending on experience.  

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