Marketing and Business Development Specialist

New York, NY

Summary

Reporting to the Associate Director of Marketing and Business Development, the Marketing and Business Development Specialist provides business development and marketing support (pitch preparation, events and seminars, directory and awards submissions, database maintenance, market research, etc.) to several practice groups. 

Responsibilities

• Serve as primary point of contact for department-wide projects and initiatives as well as supporting several group’s lawyers with their marketing and business development efforts.
• Draft and finalize pitches and proposals. Manage RFP’s/RFI’s coordinating with Finance, HR, IT and other departments as required.
• Conduct research on existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, presentations and proposals.
• Prepare, review and revise directory and award submissions, working with partners directly to submit responses in a timely fashion, and prepare analysis of results regarding same.
• Collect and maintain representative matters, deals lists, client and industry lists for use in marketing materials.
• Oversee regular updates of web and print marketing content for a variety of practice groups, including attorney biographies, practice area/office descriptions, webpage, and related news items. Draft, review and edit brochures and other collateral for general marketing purposes and oversee collateral inventory.
• Liaise with PR and Communication Managers on practice-related press releases, awards submissions, and other external communications ensuring visibility of the practice and related lawyers in the relevant markets. Work with PR on the announcement of new laterals and partner promotions, deal closures and other significant achievements, and assist in implementing practice group PR goals and objectives.
• Manage client events and sponsorships, including: coordination of speakers/agenda, budget tracking, drafting/mailing invitations and invitation lists, tracking client attendance, internal/external advertising, measuring ROI and ensuring participant follow up. As applicable, produce seminar materials and hand-outs.
• Work regularly with the Associate Director of Marketing and Business Development, all Marketing and Business Development managers and other team members firm-wide.
• Other responsibilities as may be assigned from time to time. 

Qualifications

• A BS or BA in marketing, communications or related field and a minimum of 5 years relevant experience, preferably in a law firm or professional services environment or an equivalent combination of education and experience required.
• Strong organizational skills and an ability to prioritize.
• Able to complete simultaneous projects with minimal supervision.
• Ability to think critically and analytically, and exhibit sound judgment.
• Effective interpersonal and team working skills.
• Demonstrated written and oral communication skills.
• An ability to meet deadlines and work well under pressure.
• Familiar with general accounting principles.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Microsoft SharePoint. Familiarity with InterAction, Website CMS and Concep Campaigner software [Marketing] a plus.
• Flexibility to evolve with the position as required.