Public Relations Manager

New York, NY, Washington, DC or San Francisco, CA 

Summary

A premier, leading, global law firm with offices worldwide, has an opening for a Public Relations Manager within their Marketing Group in New York, NY, Washington, DC or San Francisco, CA office.

Reporting to the Director of Public Relations, the Public Relations Manager will be responsible for further increasing visibility in the U.S. around a number of their premier Litigation practices, such as IP Litigation, Privacy & Data Security, Investigations & White Collar Defense, National Security, and Appellate. The manager will have the opportunity to work with numerous high-profile partners at the firm, including several prominent former senior government officials who have joined the Firm over recent years.

In this important and highly visible position, the ideal candidate brings at least 5-7 years of PR and communications experience, preferably with some experience in legal PR either at a firm or at an agency. He or she is passionate about media relations, extraordinarily proactive and self-motivated, highly comfortable working with and counseling firm partners and senior-level staff, and excited to join a growing global team.

The Firm hires business professionals who share their lawyers’ high standards and commitment to excellence. They look for employees who will tackle their work with initiative, attention to detail, and a willingness to work as part of a team. In their collaborative work environment, individual talent flourishes, opinions are valued, and contributions are acknowledged.

The Opportunity 

• Participates in the firm’s public relations strategic development and planning.
• Provides direction to and contributes to the oversight of outside PR agencies.
• Accountable for obtaining placements in appropriate media outlets, based on strategic plans and reactive opportunities, that will raise visibility of the firm, its practice areas, and its partners.
• Counsels partners and colleagues in the Marketing Department on PR opportunities and challenges.
• Develops effective relationships with partners earning their trust and respect.
• Prepares partners for media interviews and actively participates in meetings with key reporters.
• Writes communication materials such as press releases, media pitches, byline article abstracts, pre-briefing documents, social media posts, etc.
• Interfaces with Business Development and partners to identify industry trends, information on matters, and newsworthy client work that we can promote.
• Analyzes and reports back on results of PR campaigns, using the information to determine appropriate strategic adjustments.
• Works collaboratively with the U.S. and global PR/communications team to help us maximize opportunities and ensure consistency of messaging.
• Supports strategy and content development for internal and crisis communications where needed.

Ideal Candidate       

• BA/BS degree required.
• At least five years of public relations and communications experience, preferably with at least some experience in legal PR either at a firm or on the agency side.
• Strong understanding of the media landscape.
• Strong news sense and knowledge of what it takes to generate impactful media coverage.
• Experience in developing and successfully executing PR and communications plans.
• Comfortable interacting with and counseling partners and senior-level employees.
• Excellent verbal communication skills and exceptional writing abilities.
• Excellent organizational skills; ability to successfully prioritize multiple demands and meet deadlines under pressure.
• Ideally has experience with social media and content marketing.
• Self-starter with an excellent work ethic and a positive, proactive style.