Marketing Assistant

New York, NY

Summary

The Marketing Assistant will assist the Marketing Manager and firm-wide marketing team by participating in a variety of marketing activities, including: production and distribution of client updates; event planning; maintenance of department databases and the Firm’s suite of marketing materials; administrative duties; and assisting with production of client presentations and other materials. 

Duties and Responsibilities

• Coordinate the production and distribution of various legal updates sent to clients, which involves formatting documents for print, web and email, obtaining appropriate approvals from lawyers and colleagues in other offices, posting to the website and other databases, and creating post-distribution readership reports.
• Work with the marketing team to plan and execute Firm and client events: distribute invitations, process registrations, maintain registration lists, coordinate production of event materials, staff the events and assist with post-event follow up.
• Coordinate with digital marketing team to maintain website content and execute social media campaigns.
• Assist in drafting internal announcements, as well as news items for the website and social media platforms, e.g. LinkedIn.
• Coordinate sponsorships for regional conferences and seminars.
• Coordinate with graphics team to develop and distribute event invitations and sponsorship ads.
• Draft and update lawyer biographies.
• Assist in the production of an office-marketing newsletter as well as quarterly and annual marketing reports.
• Coordinate professional photos for lawyers: schedule sessions with the photographer, upload photos to the intranet and maintain electronic files of all photos.
• Manage office inventory of client gifts and help to facilitate client entertainment.
• Maintain the Firm’s CRM system: track activities for clients, alumni and friends of the Firm; ensure that contact information is accurate and up-to-date and that contacts are associated with proper mailing lists; generate and format reports as needed; guide secretaries in the effective use of the CRM system.
• Assist in maintaining and updating marketing department databases and records, including events tracker, rankings and awards tracker, experience management platform, team calendar, etc.
• Perform basic research and data collection on clients and contacts, industries and competitors.
• Maintain accurate records for marketing department expenses and prepare check requests for approval.
• Support the marketing department’s responsibilities to other Firm departments (recruiting, CLE, legal personnel and HR, etc.) and outside vendors.
• Administrative and other projects as assigned.

Education and/or Experience

Required

• Bachelor’s degree from an accredited college or university.
• Demonstrated proficiency in Microsoft Word, Excel, and PowerPoint.

Preferred

• Bachelor’s degree in a related area, such as marketing or communications.
• A minimum of one (1) year of experience in a professional environment or law firm.
• Knowledge of InterAction and Vuture.
• General understanding of legal competitive landscape.

Other Skills and Abilities

The following will also be required of the successful candidate:

• Strong organizational skills.
• Strong attention to detail.
• Good judgment.
• Strong interpersonal communication skills.
• Strong analytical and problem solving skills.
• Able to work harmoniously and effectively with others.
• Able to preserve confidentiality and exercise discretion.
• Able to work under pressure.
• Able to manage multiple projects with competing deadlines and priorities.