Social Media Specialist

New York, NY

Summary

The Social Media Specialist will interact with our network to promote our firm and its services to our existing and new audiences. The Specialist will be responsible for creating consistent, meaningful content on all social media platforms and managing a high volume of daily posts. This is a highly visible role for a clear and enthusiastic communicator, strong and creative writer, social media strategist, and team player.  The Specialist will report directly to the firm’s Director of Communications. 

Key Responsibilities

• Generate content and help enhance and implement the firm’s social media communications strategy for multiple accounts/handles.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
• Create campaigns around high impact content and events, including paid for opportunities.
• Ensure consistency of the firm’s message platform and integration into all communications vehicles.
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Social media channel monitoring and competitor analysis.
• Monitor social media campaigns and analytics.
• Set specific objectives and reporting on ROI.
• Communicate with followers, respond to queries in a timely manner and monitor social engagement.
• Collaborate with other teams including digital marketing, business development and design to maximize campaign impact and ensure brand consistency.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Train stakeholders on best practice for social media.
• Incorporate SEO strategies in content creation for added visibility / awareness.
• Other duties as assigned. 

Knowledge, Skills & Attributes

• Excellent writing, editing and social media skills in a commercial capacity and attention to detail.
• Ability to deliver creative content (Text, images and video).
• Ability to communicate effectively and work well with people at all levels in a multicultural, international environment.
• Excellent organizational skills to manage high volumes of content.
• Strong understanding of digital marketing best practices.
• Must be self-motivated and able to work independently and in a team environment.
• Actively seek innovative ways to improve processes, products, and client experience –effectively diagnose and troubleshoot problems that may arise.
• Ability to effectively manage multiple projects simultaneously and under time pressure.
• Advanced analytical skills — identifying key data sources and using data driven insights to effectively improve business decisions.
• Knowledge of online marketing channels
• Proficient with Microsoft Office Suite (Word, PowerPoint, Excel).

Education & Experience

Essential

• Bachelor’s degree from a four-year college or university in a related field.
• 3+ years of marketing, business development or communications experience in a professional services environment.

Desirable

• Law firm experience a plus.
• Experience with graphic design and/or video software a plus.

Physical Activity/Other Miscellaneous

• Flexibility to work outside of standard work hours as needed and on other projects when required.