Social Media Specialist

Location: New York, NY or Boston, MA

Overview

As a Social Media Specialist, you will be responsible for continuing to develop and implement the firm’s social media strategy. You will formulate a comprehensive social media approach that is integrated with the firm’s digital marketing and brand strategies. The Social Media Specialist coordinates the firm’s presence within social media, helps ensure a consistent voice across the host of social media channels and supports the firm’s social media policies. You will work closely with colleagues and relevant firm committees to develop training modules for the effective individual and team use of social media channels. The Social Media Specialist is also responsible for staying abreast of emerging technologies, communications best practices and trends in the digital communications and social media arena while accomplishing these and other critical functions:

• Leading strategic review of the firm’s social media presence, including providing counsel on integration of social media activities with the firm’s brand and communications program, development of policies and governance
• Playing an integral role in the design and development of a comprehensive digital communications and social media strategy, incorporating multiple social media platforms
• Working with colleagues to develop integrated, multi-channel communications programs to reach internal and external stakeholders
• Promoting social media tactics as a fundamental part of the brand and communications media mix and ensuring social media/digital communications approach is aligned with firm’s web site and digital media strategy
• Leading the development of the firm’s presence and effectiveness within multiple social media platforms
• Serving as the administrator of the firm’s presence within core social media platforms
• Supporting the design, development and maintenance of practice and committee blogs
• Advising on social media strategy to support distribution of firm materials, substantive legal updates and other commentaries
• Helping to ensure consistent brand presence and firm voice across multiple social media channels
• Staying abreast of social media developments, emerging technologies, communications best practices and trends in the social media universe as well as the competitive landscape
• Developing and delivering internal social media training modules for colleagues
• Leading development of internal social media training modules for attorneys and works with colleagues to roll out an education and familiarization program for attorneys
• Playing an integral role in vendor review and selection and manages vendor relationships
• In conjunction with the Brand & Communications team, overseeing monitoring of the firm’s profile and presence within social media universe
• Working with colleagues to establish key metrics to measure effectiveness of the firm’s social media program
• Completing special projects regarding various issues as needed
• Promoting effective work practices, working as a team member, and showing respect for co-workers

As a Social Media Specialist, you will be expected to apply your organizational and communication skills while displaying a positive, high-energy attitude. The successful Social Media Specialist must have knowledge of and experience with online measurement platforms (Google Analytics, Facebook Insights, YouTube Analytics, etc). The ability to perceive and analyze problems and develop alternative strategies to solve them as well as the ability to use independent judgment and discretion when making a majority of decisions is required. Excellent leadership and project management skills (e.g., organizing, planning, problem-solving and decision-making) are necessary for effective management.

A Bachelor’s degree in PR/Communications, Journalism or a related field is required. Experience working in digital communications/social media, providing strategic counsel and hands-on execution is required. Eight (8) to ten (10) years of relevant experience as well as demonstrable experience developing and implementing social media initiatives for a professional services firm or company is also required. Experience in a professional services/B2B context is preferred.