Business Development Manager-Temp

4-6 Month Assignment

New York, York

Position Summary/Overview

The Temporary Business Development Manager is responsible for supporting the development of the TAG practice as a whole, and for supporting its individual members with their personal practice development.  The position is located in the New York office and reports to the Chief Marketing Officer and to the TAG Co-Chair.  This Temporary Business Development Manager provides the highest level of practice development support to attorneys and other practice group personnel.  The principal duties and responsibilities are:

Strategy and Planning.    Provide the TAG individuals and team with business intelligence on new business opportunities, market trends and competitive threats.

• Identify opportunities to offer new services.
• Conduct research on existing and potential clients, competitor activity and market/industry trends to aid in creating a business plan.
• Conduct research to identify opportunities to enhance existing services in order to attract high-value work and enhance value provided to clients.
• Conduct competitive intelligence research on our competitors’ marketing activities.
• Work with practice group members (as a group and individually) to develop and implement marketing goals, initiatives, strategies and a firm business plan.   Identify cross-selling opportunities within existing practice.

Resources.  Ensure that the group’s marketing materials are up to date, accurate and complete. This responsibility includes:

• Gather, organize and post matter information, including group deal sheet.
• Gather, organize and post information on group news, events, and publications.
• Update partners and  junior associates bios.
• Create and update marketing collateral and website material.
• Identify and manage group resources and subscriptions, such as PrivateRaise and PlacementTracker.
• Update all internal marketing tracking documents.

Facilitation.  Implement a structure to ensure that all group members are achieving their marketing and practice development activities, and ensure those activities are coordinated with other complimentary activities in other groups. This responsibility includes:

• Organize group meetings.
• Maintain regular updates with group members to  ensure : regular and frequent contacts with clients, prospects, colleagues, regulators and other important persons, as well as follow-through with business development responsibilities.
• Coordinate with colleagues in other groups to confirm that we are taking advantage of (and not at cross purposes with) marketing activities elsewhere in the firm, and to facilitate cross-selling, particularly with the Life Sciences, Investment Management, Securities Litigation, and Tech Groups.

Marketing tools.  Identify opportunities for, and capitalize on, marketing outreach.  This responsibility includes:

• Identify opportunities for the group’s members to meet and present to clients and prospects, via Firm events or at industry or external events. Work with the group’s members and the Firm’s events professionals to ensure that the events we create or sponsor/ present to are designed and executed to meet specific business development goals, and are conducted to the highest professional standards.
• Road shows. Identify opportunities for the group’s members to visit clients and prospects.  These visits will include in-house seminars as appropriate.
• Work with the group’s members and the firm’s outside media relations consultant to identify the publications and journalists that our clients and prospects read, and to develop relationships with them so they turn to the group’s members as sources.  Identify opportunities for quotes and article/story ideas to pitch to journalists.  Identify topics for by-lined articles in targeted publications.  Establish contacts at media outlets and publications, and assist group members in interacting with those contacts.
• Work with the group’s members to identify topics that we can cover in client alerts.  Assist with determining the target audience, edit the alerts to ensure that they are strategically written to reach the target audience, and coordinate with the Marketing Team responsible for distributing the final product.
• League Tables, Directories, Guides, and Lists. In coordination with the group’s members and the Marketing Department, to prepare submissions for various league tables and legal directories, including The Deal, Chambers’ and Legal500.
• Deal toys. Collaborate with the Marketing Department’s assistants to procure deal toys.
• Budget.  Teaming with the Group’s Co-Chair and practice leaders, develop and manage with the Group’s budget
• DR and Social Media. Aid and oversee as necessary and appropriate.
• Pitches, RFPs and proposals. Support the group’s members in preparing new business pitches, and lead the group’s responses to requests for proposal.  This responsibility includes:

o   Collaborate with the group’s Co-Chair and the relationship lawyer to determine strategy.

o   Prepare presentations and proposals, coordinating with other lawyers, practices or administrative departments as necessary.

o   Apply new information collected during the pitch/RFP/proposal process to update marketing materials.

o   Execute special assignments as required by the group or the Marketing Department.

o   Periodically report to the Chief Marketing Officer and the group’s Co-Chair on fulfillment of the above activities

Skills, Knowledge and Abilities

• Bachelor’s degree in marketing, business, or related field and five plus years related experience, preferably in a large law firm or professional services firm
• Excellent research and analytical skills
• Excellent writing skills and the ability to synthesize relevant information from a variety of sources and translate complex information into an easy-to-understand report
• Excellent organizational and planning skills and the ability to prioritize tasks and meet deadlines under pressure
• Interpersonal communication skills necessary to maintain effective relationships with attorneys, clients and coworkers
• Outstanding attention to detail
• Creativity, flexibility, persistence, motivation, energy, and the ability to work with little supervision and collaborate with the team
• Provide excellent customer service to internal research requestors through activities such as clarifying needs and purpose, beating deadlines, providing status updates, setting expectations, and following up
• Proficiency with Microsoft Office tools and web-based research sources