Public Relations Manager

San Francisco, CA

Summary

Reporting to the Director of Public Relations, the Public Relations Manager will be responsible for further increasing visibility in the U.S. around a number of our premier Corporate practices, such as M&A, Emerging Companies + Venture Capital, Private Equity, Technology Transactions, Blockchain, and Environment + Energy.

In this important and highly visible position, our ideal candidate brings at least five years of PR and communications experience, preferably with some experience in corporate law PR either at a firm or on the agency side. He or she is passionate about media relations, extraordinarily proactive and self-motivated, highly comfortable working with and counseling firm partners and senior-level staff, and excited to join a growing global team. 

Key Responsibilities

• Participates in the firm’s public relations strategic development and planning.
• Provides direction to and contributes to the oversight of outside PR agencies.
• Responsible for obtaining placements in appropriate media outlets, based on strategic plans and reactive opportunities, that will raise visibility of the firm and its practice areas and partners in the media.
• Develops and cultivates relationships with appropriate press contacts at relevant business, Bay Area, technology, trade, and legal publications.
• Identifies opportunities to enhance the firm’s profile in the Bay Area.
• Develops effective relationships with partners earning their trust and respect.
• Prepares partners for media interviews and actively participates in meetings with key reporters.
• Writes communication materials such as press releases, media pitches, byline article abstracts, pre-briefing documents, social media posts, etc.
• Interfaces with Business Development and partners to identify industry trends, information on matters, and newsworthy client work that we can promote.
• Analyzes and reports back on results of PR campaigns, using the information to determine appropriate strategic adjustments.
• Works collaboratively with the U.S. and global PR/communications team to help us maximize opportunities and ensure consistency of messaging.
• Supports strategy around internal and crisis communications where needed.
• Drafts and executes select internal communications initiatives such as firmwide updates.

Ideal Candidate

• BA/BS degree required.
• At least five years of public relations and communications experience, preferably with some experience in corporate law PR either at a firm or on the agency side.
• Existing media relationships and proven ability to build new relationships.
• Strong news sense and understanding of what it takes to generate impactful media coverage.
• Experience in developing and successfully executing PR and communications plans.
• Comfortable interacting with and counseling partners and senior-level employees.
• Excellent verbal communication skills and exceptional writing abilities.
• Excellent organizational skills; ability to successfully prioritize multiple demands and meet deadlines under pressure.
• Ideally has experience with social media and content marketing.
• Self-starter with an excellent work ethic and a positive, proactive style.