Corporate Practice Group Marketing Manager

New York, NY or Washington, DC 

Summary

Strategic, results-oriented business development manager will drive strategy and identify and implement initiatives for the corporate and financial services practice groups and the financial institutions industry group. Work closely with practice group and industry group leaders, and with the broader Marketing and Client Development (CD) team to ensure effective client development, marketing, and external communications programs. 

Duties & Responsibilities

Planning

• Work with key attorney stakeholders and other Marketing & CD team members to develop business plans for the practice and industry groups, sub groups, and individuals. The Marketing Manager will ensure that the plans are tied to the business goals for the firm, have clearly stated milestones, and will regularly monitor the plans for progress.
• Develop and monitor marketing & CD budgets for the relevant practices and sub groups; review monthly general ledgers for accuracy.
• Work with practice group leaders on meeting preparation and follow up for quarterly meetings with the Management Committee. 

Client Development & Marketing

• Work with other Marketing & CD team members, as well as key attorney stakeholders, to identify clients and contacts who should be targeted for specific opportunities.
• Work directly with attorneys to implement business development initiatives and programs around new business generation with existing and new clients.
• Prepare specific client pitch materials, including responses to RFPs, and conduct preparatory sessions with attorneys prior to client meetings. Track win/loss record.
• Leverage the firm’s Market Research team to analyze market opportunities and to assist attorneys/groups in preparation for client meetings.
• Coordinate with members of the CD team on cross-practice efforts for regional/industry initiatives.
• Work with the Relationship Manager program to maintain and expand relationships with targeted clients.
• Support strategic and logistical aspects of the lateral integration planning process for attorneys in relevant practices.
• Identify and evaluate sponsorship and speaking opportunities at conferences and seminars, and ensure effective participation.
• Recommend and facilitate thought-leadership and CLE programs for clients. 

Marketing

• Ensure well-written, up-to-date representative client lists and matters/deal descriptions. Maintain descriptions in firm experience database.
• Draft concise, targeted submissions for relevant practices for directory listings and other awards, e.g., Chambers.
• Develop practice-specific marketing materials, including editing, layout, and production of materials.
• Develop/manage website content, client memoranda, newsletters, brochures, and other external communication pieces related to relevant practices and geographic initiatives.
• With support from the CRM Systems team, develop and maintain segmented client and prospect mailing lists.
• Provide support for client events, including concept development, invitation creation, and certain logistics and follow-up.

Other responsibilities as assigned and required. Timely and regular attendance.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field. MBA a plus.
• Minimum of two years of experience in legal marketing and business development. Demonstrated background of accomplishment in marketing and business development. Previous corporate practice business development experience is highly desirable.
• Excellent interpersonal skills, and written and oral communication skills.
• Demonstrated leadership and initiative.
• Ability to work well under tight deadlines and manage competing priorities while maintaining a professional demeanor.
• Experience and facility with information technology and software for marketing the practice and industry groups, including website, databases, and knowledge management tools.