Public Relations Manager

New York, NY

Reports to: Senior PR Manager

The Public Relations Manager leads PR strategy, media relations duties and the Public Relations team.

Responsibilities include, but are not limited to, the following:

• Manage team and resources responsible for Public Relations; Manage team performance and set goals, ensure the team’s continuous professional development;
• Position and write press releases, pitches, memos, media preparation documents and partner emails to publicly promote the Firm;
• Cultivate media opportunities and relationships;
• Deliver the Firm’s thought leadership initiatives, including bylined articles, surveys and reports and the Firm’s response to awards submission, surveys and directories;
• Oversee tracking, monitoring and reporting of Firm, partner and Firm personnel references in the media;
• Prepare attorneys for all media interviews and interfacing with attorneys to identify industry trends, deal/case information and client work;
• Work beyond scheduled hours as necessary and travel as needed; and
• Handle additional Public Relations and Media projects as required.

Qualifications

• Bachelor’s degree, with an emphasis in Public Relations, Journalism, Communications or Marketing (required);
• At least 7 years of public relations and/or media relations experience including current press relationships;
• At least 7 years of professional services or law firm experience (preferred);
• At least 3 years of training/supervisory experience (preferred); and
• At least 1 years of experience in a strategic role;
• Expert proficiency in English language, including punctuation, spelling, grammar and writing skills;
• Advanced proficiency in Microsoft Office Suite;
• Advanced proficiency in online research and internet resources (Lexis-Nexis, MediaMap);
• Advanced proficiency in document and content management software (DocsOpen);
• Advanced to Expert knowledge of public relations/media principles, procedures and concepts;
• Advanced to Expert knowledge of legal and professional services marketing, including developments, trends, analysis, technologies and literature;
• Advanced to Expert knowledge of the relevant media outlets, including national business press workings; and
• Advanced knowledge of legal concepts.