Marketing Interaction Data Steward

Reports to: Business Development Manager

Hours: M-F, 930am-530pm

Summary

Promotes firm expertise by developing interactive and engaging marketing e-communications using CRM database and other technology solutions. Enriches existing client relationships and attracts new contact relationships by disseminating a steady flow of information consisting of visually attractive, interactive and timely legal marketing material.

Responsibilities

• Manages the firm’s CRM (45,000 contacts) and enlists attorney engagement and participation so that client memoranda and other firm news reaches target audiences.
• Utilizes contact intelligence for business development opportunities such as pitch contacts (who knows who). Assigns industry clarifications to clients and alumni contacts (in progress).
• Researches and gathers intelligence on clients and contacts using LinkedIn and other third party databases to keep contact information current and build target lists of GC’s, Chief legal Officer and C-suite prospects for inclusion in firms distributions.
• Manages the firm’s alumni database and online directory by gathering departure information and researches ongoing moves to maintain current information.
• Issues client event invitations and tracks responses.
• Liaises with IT department regarding web servers, file transfer protocols and network security setups to ensure that marketing products are both delivered and rendered in a complete and prompt fashion. 

Qualifications

• Bachelor’s degree in Information Technology, Database Administration or equivalent certifications.
• Experience in tactical database maintenance in support of marketing and business initiatives.
• Working knowledge of a (CRM) Client Relationship Management System or equivalent contact intelligence application preferred.