Marketing Technology Specialist

New York, NY, Boston, MA or Washington, DC

Summary

The marketing technology specialist will support the firm’s marketing technology (MarTech) stack and its intersection with business development and communications activities. This role will provide in-house expertise, training and support for Clients & Markets on multiple MarTech platforms including webinars, website CMS, CRM, email marketing, video, experience management and analytics software.

The individual is expected to be well versed in current and future technology offerings and understand how marketing technology platforms work together to optimize the firm’s ability to market itself to clients and prospects. The marketing technology specialist will work closely with all Clients & Markets personnel, the firm’s Information Services (IS) Department, and vendors.

Responsibilities

Webinar and Virtual Meeting Management

• Oversee the technology setup and execution of webinars and virtual meetings to provide quality control and identify and address technical errors or inconsistencies.
• Assess current processes and technology related to webinars and virtual meetings to streamline and refine roles and improve the finished product, including expanding video capabilities and archiving/enabling on-demand viewing.
• Provide training and assistance to Clients & Markets team members responsible for disseminating event invitations and other email marketing deliverables.

Technology Mastery and Support

• Master and support internal and external marketing technology platforms, including ON24, MS Teams, Vuture, InterAction, Foundation and the Microsoft Office Suite.
• Help identify and evaluate new technologies and trends, support testing and rollout of new technologies, and seek continuous improvement across all technology platforms.
• Provide technical input on and help maintain templates, guidelines and Quick Reference Guides related to Clients & Markets use of marketing technology platforms.

Thought Leadership Initiatives

• Assist in the creation and dissemination of thought leadership, specifically client alerts and blogs, through the website CMS and email marketing tool.

Clients & Markets Coordination

• Oversee Clients & Markets coordinator workloads by utilizing internal tracking technology. Make capacity-driven decisions to assign work while monitoring timelines. Provide status reports to department leadership and help foster a proactive culture.
• Provide training and assistance to Clients & Markets staff responsible for developing webinars and virtual events and act as an expert resource within the department and to other firm personnel, lawyers and clients regarding event technology capabilities, functionality, trends and best practices.
• Help maintain and align marketing mailing lists with key areas of practice and client interest.

Communication and Collaboration

• Liaise with IS Department colleagues to enlist technical support, optimize performance, test and troubleshoot, and integrate marketing technology across various platforms.
• Help manage relationships with marketing technology vendors to implement and remain up to date on features, functionality, upgrades and updates; adopt best practices; refine processes; address and resolve issues; and extract value.

Data Management and Analysis

• Maintains all department email distribution lists by ensuring timely updates for department arrivals and departures.
• Generate and analyze metrics related to website, event and email marketing efforts using platforms such as, Vuture, ON24 and PowerBI.
• Demonstrates a strong commitment to professionalism, delivering high-quality service, and maintaining a positive, solution-oriented (“can-do”) approach. Effectively supports internal departments, external clients, and vendors through clear, courteous communication via electronic correspondence, telephone, and in-person interactions.

Qualifications

• Ability to work with and guide/educate lawyers and staff in development of marketing technologies.
• Strong presentation and organizational skills.
• Proven technical skills, conceptual skills development and resourcefulness.
• Solid experience in writing and editing training materials and reference guides.
• Ability to consistently meet short and long-term deadlines.
• Remains open to technological change as generative AI becomes more integrated into the firm’s practice, actively develop comfort with new tools, and adapt how work is performed to support efficiency and innovation.

Required Experience

Education

• Bachelor’s Degree Required

Experience

• A minimum of 3-4 years’ experience in digital marketing and/or information technology, preferably within a professional services environment.  

Benefits

• A values driven firm that fosters collaboration and respect
• This position is eligible for a Hybrid Schedule
• Medical, dental, and vision insurance
• 401(k) with company match and profit-sharing options
• Paid time off and holidays 

The firm is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran, or any other protected status under applicable law. The firm will make reasonable accommodation for qualified individuals with disabilities and otherwise as required by applicable law. 

This job description is intended to describe the general nature and level of the work being performed by employees in the position. It is not intended to be a complete list of all responsibilities, duties, and skills for positions. The firm reserves the right at all times, in its sole discretion, to add or subtract duties and responsibilities, as it deems necessary. 

Compensation: $82,720.00-$117,900.00, plus bonus.

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