Marketing Coordinator

New York, NY

Summary

The Marketing Coordinator will be a key contributor across a range of functions for the Marketing team, from email marketing, analytics and web production to contact data management.

Responsibilities

Email Marketing

• Coordinate with Business Development and attorneys in generating email marketing and event campaigns

Data and Analytics

• Track and report on email marketing and event campaign performance
• Analyze data to reveal trends and establish best practices

Web and Social Media

• Publish new content, update existing pages and perform QA on the firm’s online properties
• Assist in the production and maintenance of web & social media graphics
• Help manage the firm’s photography function
• Contact Data Management
• Monitor contact updates
• Manage mailing lists
• Execute data quality improvement initiatives
• Maintain alumni contact information

Requirements

• 1 to 3 years of experience, with previous law firm experience preferred. Applicants with less experience may also be considered
• Bachelor’s degree (Marketing or Communications degree preferred)
• Technically savvy and able to master new applications quickly. Proficiency with Microsoft applications is required. HTML knowledge is preferred
• Excellent interpersonal and communication skills (written and oral)
• Understanding of the pressures of working in a corporate environment and manages stress well
• Able to balance competing priorities while meeting time-sensitive deadlines, as well as manage multiple projects simultaneously, including confidential matters
• Highly organized with meticulous attention to detail
• Resourceful, driven attitude with a desire to use a “whatever it takes” approach to ensure success
• Strong analytical skills
• Demonstrated ability to work confidently and collaboratively with individuals at all levels of an organization
• Exhibits high energy and genuine enthusiasm for legal marketing activities and goals
• Overtime work often required. Occasional weekend work required