Head of Brand Marketing

Head of Brand Marketing

New York, NY

Summary

The Head of Brand Marketing provides oversight and direction on marketing strategies that are in alignment with the Firm’s established priorities and plans

Responsibilities

Branding

• Ensures that the Firm is branded appropriately in key practices and industry sectors.
• Provides innovative strategic leadership to develop and establish Firm-wide, practice, and market-specific marketing strategies; work to ensure organizational alignment behind these strategies.
• Continues to develop a deep understanding of each practice and its competitive position.
• Serves as champion of the Firm’s brand; enable best-in-class campaign development and execution.
• Manages the design team in its development of brand strategies to support the Firm’s brand and communication objectives.
• Collaborates with members of the business development and communications teams and recommends practice-specific marketing strategies.
• Keeps abreast of both legal and business markets and “best practices” in legal industry marketing techniques.
• Monitors key competitors in each core practice area to continually refine how the firm favorably differentiates itself to clients.
• Organizes and attends regular meetings to ensure and support regular and effective communication on issues and opportunities relating to marketing, team management.
• Executes ad hoc requests to support special projects, practices and initiatives as needed.

Technology

• Provides direction to enhance the Firm’s marketing/business development function with technology solutions that deliver improved results.
• Translates the Firm’s marketing vision and delivers technology solutions that support business growth goals.
• Serve as a strategic lead on marketing technologies that support the Firm’s web CMS platform, social media platforms, email and marketing automation efforts.
• Modifies and updates existing marketing systems and processes, sunsets those that have outlived their usefulness, automates them where possible, and maintains a library of end-user process documentation.
• Communicates complex business needs from a marketing and technology standpoint and builds project plans for solutions.
• Collaborates with various departments throughout the Firm, inclusive of IT, professional development, and human, to plan, develop and launch solutions and propose process improvement.

Events

• Develops and supports events strategy to expand and deepen client relationships and to maximize benefit of Firm events and sponsorships.
• Drives revenue to a billion-dollar global law firm by raising the profile of the firm in the Bay Area and developing client relationships.
• Plans and conceptualizes client/prospect events.
• Leverages internal and external resources to implement best practices around event preparation, follow-up and ROI analysis.
• Scouts and selects venues for events, with understanding of location and audience preferences.
• Collaborates closely with events logistics team.
• Thinks creatively about how to continuously support business development efforts.
• Oversees and manages events marketing budgets with a view to maximizing business development sponsorships and office activities.
• Partners with Partnership, Chief Marketing Officer, and events team on office-based initiatives and goals and client social events.
• Provides leadership in supporting Firm-wide events and initiative and raising the visibility of the Marketing & Business Development department.

Marketing Operations

• Identifies and implements effective marketing strategies that are in alignment with the Firm’s established priorities and plans.
• Leads a premier marketing function, including vision and strategy for high-end traditional and online marketing communications and branding, which c
• Ensure that direct report staff is knowledgeable and trained on professional, technical and content matters. Provide supportive coaching; set achievable, challenging team goals; develop skills of team members to ensure achievement of client service priorities.  Ensure team is structured effectively to meet client service objectives
• Directs and supervises complex marketing projects requiring the involvement of multiple groups with the department and throughout the Firm.
• Mentors and develops staff to ensure that all functional resources are in alignment with the Firm’s vision and strategic objectives.

Requirements

• Bachelor’s degree in marketing, journalism, communications or related field.
• 7 to 10 years of experience in marketing and business development experience within professional services firm.
• Strong managerial experience and proven ability to lead, coach, inspire and organize a team.
• Outstanding ability to inspire confidence, respect and trust across all levels of the firm and to create a team environment where ideas can be shared, questions can be asked and individuals are accountable for their own actions.
• Outstanding communication and interpersonal skills and ability to work effectively with senior management, partners and firm clients.
• Able to act as a knowledge resource and advocate for the value of marketing technology systems.
• Advanced expertise in variety of marketing software such as marketing automation platforms, CRM, analytic and reporting tools.
• Able to quickly develop an advanced understanding of the firm’s core values, business model and competitive landscape.
• Strong event planning and execution experience.
• Poised, professional demeanor. Comfortable interacting with clients and prospects.
• Strong working knowledge of the legal landscapes.
• Strong knowledge of core marketing principles including driving innovative tools and programs, events, competitive intelligence, and market research.
• Ability to work effectively with diverse personalities and all levels of personnel within the firm.
• Excellent problem analysis, creative solution development, and results delivery.