Business Development & Marketing Specialist – Industry/Energy

Washington, DC


The Business Development and Marketing Specialist is a key team member within the Marketing Department. The Specialist serves as a liaison to assigned practice and/or industry groups. They work directly with BD and Marketing colleagues and partners in the groups (across various offices) to develop and execute clear strategies and business plans, and manage an aligned range of business development pursuits, marketing campaigns and communications, client events and sponsorships, and key account activity.

The Specialist takes an active role in learning about the service offering, lawyers, and clients of the assigned groups and related practices. They help develop and lead initiatives to enhance the groups’ knowledge about our clients, their business needs, and relevant firm capabilities to foster cross-selling.


Proposals and Pitches

  • Serves as lead project manager for RFPs and pitches, both for the assigned groups and others, as needed
  • Spearheads briefing discussions to propose and/or understand the opportunity
  • Writes new business proposals, conducts matter research, and produces targeted, tailored responses to RFIs/RFPs
  • Supports follow-up, debriefs activities post-pitch, and reports results

Practice and Client Development

  • Supports practice/industry team leadership and other partners on development and coordination of marketing and client development plans for the group and individual lawyers
  • Attends and contributes to practice/industry group meetings and planning sessions
  • Develops and refines the groups’ business development “infrastructure” (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources
  • Helps group leaders prepare and manage the group’s BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts
  • Coordinates with the Market Intelligence team to conduct industry, client, and competitive research to support practice development initiatives
  • Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities

Marketing and Profile-raising Activities

  • Leads the drafting and submission of rankings, awards, surveys, league tables, and other recognitions for assigned groups
  • Works with Regional BD and Marketing team members to plan client programs and firm-sponsored events
  • Works with the Communications and PR team to identify thought leadership topics and firm lawyers to engage in media commentary, article publication, podcasts, etc.
  • Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms


  • A Bachelor’s degree from an accredited university
  • A minimum of five (5) years of professional marketing, business development, or other relevant experience
  • Excellent writing and proofreading skills
  • Proficiency in Microsoft Office and Outlook
  • Marketing, business development, or related experience in a law firm or other professional services organization
  • Experience with Industry and Energy practice areas preferred.
  • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
  • Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications
  • Strong organizational skills
  • Strong attention to detail
  • Good judgment
  • Strong interpersonal communication skills
  • Strong analytical and problem-solving skills
  • Able to work harmoniously and effectively with others
  • Able to preserve confidentiality and exercise discretion
  • Able to work under pressure
  • Able to manage multiple projects with competing deadlines and priorities


The salary range for this position is $96,000 – $112,000.

To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (the “Duties”) above satisfactorily and meet the requirements. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.


Salary: $96,000 – $112,000
Date Active: 8.11.2023
Exempt/Not Exempt: Exempt

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