Overview

New York, NY

Summary

A global law firm is embarking on an exciting journey to grow a world-class business development and marketing (BDM) department. To oversee the launch of key marketing technology tools that will support the firm’s strategic BDM goals, they are looking for a technology professional with at least seven years of experience deploying and managing marketing and BD software, user experience, and data management needs for a professional services firm. This position will report directly to the Head of Marketing & BD and will collaborate frequently with other senior members of the BDM department, with the firm’s IT team, management leaders, attorneys, and vendors.

The technology stack required in this role is broad, including extensive database development and tools, CRM and campaign tools, online content management tools, website development and maintenance, creation of interactive tools (e.g., interactive maps, apps), multimedia production, online analytics, and data visualization. (See “technology stack and experience” section below.)

Responsibilities

BDM systems leadership

  • Remain at forefront of new and emerging marketing and BD technology tools
  • Conduct initial and ongoing needs analyses within the BDM department and the firm
  • Continuous evaluation of marketing and BD software options and upgrades
  • Development of marketing tech and systems workflows and best practices
  • Oversee the extensive capture, accuracy, hygiene, and reporting of all marketing and BD data, including internal and external information sources
  • Ensure ongoing data protection compliance (US and abroad)
  • Strategically explore new use cases and methods to leverage our BDM data

Technology systems project management

  • Manage relationships, SOWs, contracts, and negotiations with MTS vendors
  • Manage outsourced, contract, and temp teams of data entry and related staffing
  • Oversee and lead the implementation and integration of existing and new BDM technology systems
  • Oversee project-specific as well as ongoing updates of data models, mapping, and all other aspects of BDM systems integration with internal and external sources of data
  • Develop and lead launch strategy and tactics, roll-outs, training, and BDM help desk
  • Oversee ongoing maintenance of all BDM tools
  • Make recommendations for and oversee system improvements, upgrades, and troubleshooting
  • Communicate proactively and clearly with all stakeholders on MTS projects

Multimedia production

Tactical planning and hands-on production at all stages for various multimedia technologies, including:

  • Podcast and video planning, set-up, pre- and post-production; management of related transcripts and content; emceeing of shows; interactive audience engagement (including Q&As, live polling, etc.)
  • Webinars of varying sizes, audiences, and formats
  • Large virtual conferences and related materials, interactivity, and audience management
  • Audio-visual needs at external conferences and firm-based BDM events
  • Immersive and experiential tools, including novel and emerging uses of technology for communicating and building relationships with clients and broader target audiences of the firm.

BDM-wide data management and integrity

  • Responsible for extracting and producing accurate data and reports to internal and external stakeholders
  • Maintaining excellent tracking and management of BDM content, including pitch materials and outcomes
  • Capturing, troubleshooting, organizing, and managing all BDM data assets, including image files (internally produced or externally acquired)

Day-to-day, hands-on tactical involvement

  • Responsible for the daily oversight and implementation of all BDM tasks, including the collection, entry and quality of data and documenting best practices for each workflow and tool
  • Must understand all aspects of each BDM tool to be able to fully handle all tasks whenever needed, provide troubleshooting, and ascertain needed improvements and immediate workarounds
  • Stay ahead of potential issues regarding BDM technology tools and BDM data access, accuracy, and freshness 

Requirements

  • The ideal candidate will have hands-on management experience and advanced skills across a broad stack of marketing, business development, and communications technology and platforms, including some combination of the following (brand names provided only as examples of each platform):
  • Client Relationship Management or KAM (key account management) databases and dashboards
  • Experience databases (e.g., Foundation Software)
  • Pitch management systems
  • Referral trackers; client journey and touchpoint trackers
  • Content management systems (CMS) for editorial and marketing content, e.g., Optimizely, Sitecore, Contently. Experience with WordPress, Drupal and similar tools also helpful.
  • No-code and low-code app development (e.g., Neota)
  • Good knowledge of dataviz tools such as Tableau, PowerBI
  • Adobe Creative Cloud or similar elements of a multimedia production suite
  • Workflow and project management software (e.g., Asana)
  • Social media content calendaring and dissemination tools (e.g., Hootsuite)
  • Online communications analytics, trackers, listening, signal, and reporting tools
  • Corporate tickets management systems
  • Email and event campaign management and analysis suites (e.g., InterAction, Ticket, and Vuture), including overseeing large list-management projects such as holiday card signature tracking and distribution

Salary: $160,000.00 to $180,000.00, based on experience
Date Active: 10.19.2022
Exempt/Not Exempt: Exempt