Actress From Law Firm Ad Files $1 Million For Breach Of Contract LawsuitJune 10, 2013
Elena Aroaz was paid $600 for her work in a commercial produced by the Levinson Trachtenberg Group, but when the time limit of that ad ended, she found out her likeness had been used across the country. She received one further payment, but wants further compensation.
She’s suing over her tiny cut — of the profits.
After the spoof ad became a sensation — even getting a mention in the New York Times — the producer licensed it and the rights to Aroaz’s image to several other law firms around the country without her knowledge, she says in court papers.
Since then, the actress alleges, Levinson Trachtenberg Group also got in on the act, selling the commercial licensing rights and rights to her image to several other U.S. law firms — some of which used her images to create massive billboards advertising their services, according to her lawsuit.